<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[marketing & branding ]]></title><description><![CDATA[marketing & branding ]]></description><link>https://www.annagomes.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 21 Jul 2026 08:47:24 GMT</lastBuildDate><atom:link href="https://www.annagomes.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[AI-Generated Branding: The Hidden Cost of Looking Like Everyone Else]]></title><description><![CDATA[Artificial intelligence has transformed the way businesses create content. In just a few minutes, it's possible to generate a logo, choose a color palette, write a slogan, create social media posts, and even build what appears to be a complete visual identity. For entrepreneurs, especially those launching a new business, the appeal is obvious. AI promises speed, convenience, and significantly lower costs than hiring a professional designer. There's nothing inherently wrong with using...]]></description><link>https://www.annagomes.co/post/ai-generated-branding-the-hidden-cost-of-looking-like-everyone-else</link><guid isPermaLink="false">6a5ca8445e7d848635e3cd45</guid><category><![CDATA[Website]]></category><pubDate>Sun, 19 Jul 2026 10:35:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c383cd_4a0eaf61b1bf4a45a7ab14eb7b89457b~mv2.jpg/v1/fit/w_736,h_981,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anna Gomes</dc:creator></item><item><title><![CDATA[How Your Social Media Presence Influences Buying Decisions]]></title><description><![CDATA[Not long ago, people would drive past a business before deciding whether it looked trustworthy. Today, they do something much simpler: they search for it online. Whether someone is looking for a restaurant, a real estate agent, a law firm, or a local coffee shop, their first instinct is often to visit the business's social media profile. Before sending a message, requesting a quote, or making a purchase, they're already evaluating your brand based on what they see online. In many cases, that...]]></description><link>https://www.annagomes.co/post/how-your-social-media-presence-influences-buying-decisions-1</link><guid isPermaLink="false">6a5ca7ed5e7d848635e3ccac</guid><pubDate>Sun, 19 Jul 2026 10:33:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c383cd_a4908117c6594dd6967a61e72c289780~mv2.jpg/v1/fit/w_736,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anna Gomes</dc:creator></item><item><title><![CDATA[Do Businesses Still Need a Website?]]></title><description><![CDATA[For years, business owners have asked the same question: "Do I still need a website if my business is already on social media?" With Instagram, Facebook, TikTok, LinkedIn, and Google Business Profiles becoming powerful marketing tools, it's easy to believe a website is no longer necessary. The truth? Social media has changed the way customers discover businesses—but it hasn't replaced the role of a website. In fact, a professional website has become even more valuable. Social Media Is Your...]]></description><link>https://www.annagomes.co/post/do-businesses-still-need-a-website</link><guid isPermaLink="false">6a5ca7cb5e7d848635e3cc72</guid><category><![CDATA[Website]]></category><pubDate>Sun, 19 Jul 2026 10:32:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c383cd_59b543a56583466886fb027b03e1e668~mv2.jpg/v1/fit/w_736,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anna Gomes</dc:creator></item><item><title><![CDATA[How Your Social Media Presence Influences Buying Decisions]]></title><description><![CDATA[Before booking an appointment, trying a new restaurant, hiring a contractor, or purchasing a product, most people do the same thing: They look you up online. And increasingly, the first place they visit isn't your website—it's your social media profile. This behavior is no longer just a trend. According to HubSpot's 2024 Consumer Trends Report, social media has become the #1 product discovery channel for consumers, and 59% of buyers prefer researching a business on their own before speaking...]]></description><link>https://www.annagomes.co/post/how-your-social-media-presence-influences-buying-decisions</link><guid isPermaLink="false">6a5ca7875e7d848635e3cc06</guid><pubDate>Sun, 19 Jul 2026 10:32:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c383cd_59a097629c05479d82695c928dd0df19~mv2.jpg/v1/fit/w_736,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anna Gomes</dc:creator></item><item><title><![CDATA[Top of Mind: Becoming the Brand Customers Think of First]]></title><description><![CDATA["Do you know a good dentist?" "Can you recommend a real estate agent?" "Who's the best local bakery?" Within seconds, one or two names usually come to mind. That's not a coincidence: it's the result of something marketers call Top of Mind Awareness. Top of Mind refers to the first brand a consumer remembers within a specific category. It's one of the strongest indicators of brand recognition because it reflects familiarity, consistency, and trust. When people immediately think of your...]]></description><link>https://www.annagomes.co/post/top-of-mind-becoming-the-brand-customers-think-of-first</link><guid isPermaLink="false">6a5ca701e447e3bde5896a81</guid><category><![CDATA[Branding]]></category><category><![CDATA[Marketing]]></category><pubDate>Sun, 19 Jul 2026 10:30:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c383cd_56bef1a0ba654c9182785fe49caf23d8~mv2.jpg/v1/fit/w_736,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anna Gomes</dc:creator></item></channel></rss>